Home/Advertising
Ads, not boosted posts.
Most local advertising is hitting Boost and hoping. Set up properly, you can see which ad brought which phone call.
What's usually wrong.
- Hitting Boost, which gives you almost no say in who sees it.
- Advertising to the whole Territory when your customers are fifteen minutes away.
- No tracking, so you can't tell if it worked.
- Sending everyone to your home page.
- The same ad running for eight months.
- Someone else owns the account, so you lose everything when you leave them.
What you get.
Your account, your card
You pay Google and Facebook directly. I only bill my fee.
Tracking set up first
So you can see which ad brought which call.
Aimed where your customers are
A set distance around Alice, or the towns you service.
A page built for the ad
One clear thing to do on it.
Checked twice a week
New ads before the old ones go stale.
A report you can read
What you spent, what came back, what each enquiry cost.
How it works.
Work out if ads suit you
If your Google listing is a mess, fix that first. It's cheaper.
Two weeks setting up
$600 one-off. Accounts, tracking, the page and the first ads.
Run it and adjust
Start small, put more behind what works. Report and a call each month.
The price.
- Google or Facebook
- Ads built, tracking set up
- Ads written and made
- Checked twice a week
- Monthly report and a call
- You spend at least $500/month on ads
Both together is $950 a month.
What you spend on ads never comes through me. You pay Google and Facebook on your own card, so you see every dollar and can stop it yourself.
Under $500 a month, you're better off putting that into your Google listing.
Questions.
How much should I spend?
$500 to $1,500 a month on the ads. That's separate from what you pay me.
Google or Facebook?
Google catches people already looking for you. Facebook puts you in front of people who weren't. Trades do better on Google. Cafes, shops and tourism do better on Facebook.
Can you guarantee results?
No. What I will do is tell you early if it isn't working.
Who pays for the ads?
You do, straight to Google and Facebook on your own card. It never comes through me.
Do I own the account?
Yes. When we're done I get removed and you keep everything in it.
How quickly will I see results?
Six to eight weeks before you can judge it fairly.
Start with the free check.
Tell me your business name. I'll check the six things and send you one page. Free.